When Your Paradigm Gets a Shake-Up

Today I’m reflecting on several moments from the past week that have seriously challenged my mindset—my paradigm—my lens on the world (they’re all basically the same thing, by the way).

When I started down this path, I thought my main goal was simple: learn how to sell stuff online. That’s what I wanted… or so I thought. And don’t get me wrong—I still enjoy the idea of selling things online—but over the last 48 hours, a lot has shifted.

One of those shifts came from something Dr. Andrew has told me countless times: being a supplement dispensary is not the way to go. For the longest time, that advice bounced right off my mental firewall. But recently, I’ve been listening to podcasts with him and Dr. Chad Wolner (only about five months after they told me to start doing that). And somewhere along the way, things started to click.

I think part of it has to do with “the journey.”

Russell Brunson tells a story in one of his books about how, early in his career, he would jump straight to the offer in his presentations. And nobody bought. Then one day, out of frustration, he went on a rant about all the struggles, setbacks, and late nights he had to go through to figure out what he was teaching. That’s when people started buying—because now they understood the price he paid to bring them that knowledge.

Isn’t that so true? We rarely value information unless it’s wrapped in a story, a struggle, a journey. So why should anyone else value what I offer if I skip the part that makes it meaningful?

That realization, combined with a couple of other bubble-bursting experiences (like my recent post about “supplement XYZ” losing its magic), has me asking a deeper question: What am I really meant to bring to the world?

A commodity is a commodity. The only thing that makes one stand out is price or perceived value. And if you’re selling something like a bottle of supplements that a customer can get from a hundred other places—usually at the cheapest price possible—you’re in a race to the bottom. That’s not a game I want to play.

That doesn’t mean I’ll never offer a commodity. But if I do, it will be as a means-to-an-end—a tool that supports the bigger transformation. It won’t be the centerpiece of my business.

I’m far more interested in building evergreen solutions—things I can create once and have them keep producing value (and income) over time. That’s the “multiple streams of income” model I want to pursue.

And here’s the big ah-ha:
Robots and AI can automate a lot, but they can’t replace genuine human service.
They can’t replace relationship.
They can’t replace the holistic perspective that comes from lived experience.

That’s where I want to live—in that space where technology can’t compete, and where what I bring is both personal and irreplaceable.

Somehow, I’m going to put all of this together in a way that helps people—by connecting them not just to products, but to solutions… not just to ideas, but to transformation.

​And maybe most importantly… by connecting people to people.